Software Adoption is taking a front seat this year.
Customer Training and Software Adoption has always been critical for SaaS. Better training means faster onboarding, better adoption and higher retention. Now more than ever, all eyes are on Software Adoption as businesses face two major trends:
1. Do more with less. SaaS companies are focused on preserving revenue and improving their bottom line. Now more than ever, they understand that churn is their biggest threat. And churn stems from poor adoption. The time has come to implement strategies that blend high-touch and digital approaches to drive scalable, yet personalized, customer success.
2. Double down on self-service. 70% of customers prefer a self-service approach to the customer experience (source: Forrester). Users want to be as autonomous as possible in mastering software.They want to learn on their own.
