Software Adoption is taking a front seat this year.
Training and software adoption for customers has always been critical for SaaS. Better training means faster onboarding and higher retention. Now more than ever, all eyes are on Software Adoption as businesses face two major trends:
1. Do more with less. SaaS companies are looking to protect their bottom line. They turn to their existing customer base to drive revenue growth rather than focusing solely on acquisition. Customer Success teams are under pressure to implement new tools and processes to improve how they serve their clients.
2. Double down on self-service. 70% of customers prefer a self-service approach to the customer experience (source: Forrester). They want to take control of their own education and activation.
