Customer onboarding is taking a front seat this year.
Just over a year ago, we ran one of the largest industry surveys in SaaS and Professional Services globally (State of the CS Nation Survey). Special thanks to all contributors 🙏 you can access the full industry report via this link:
Customer Success: Insights from 2500+ CS Leaders Worldwide.
In this survey, we identified that customer onboarding and product adoption were top of the agenda in 2025.
That's why we've decided to launch a second survey specifically focused on these two topics to collect valuable insights from professionals like you (across Customer Success, Product Training, Customer Onboarding, and Product Adoption).
Help us shape the future of onboarding and drive better customer outcomes for all businesses out there!
=> Our aim is to produce an insightful report around Customer Onboarding and Product Adoption: challenges, metrics, and best practices.
